Years in the making, we're so pleased to share the launch of a new tool, AdVocab in partnership with @d_and_ad Shift. Concepted and created by FCB LDNers, Art Director Amy Bland and Copywriter Sacha Burke, with illustrations and design by our wonderful designer, Dante Attuoni.
New to the ad world when the pandemic hit, Amy and Sacha were just getting to grips with their new jobs when everyone started working from home. With bigger questions to ask and more important things to learn, they felt silly asking their more experienced colleagues about Adland jargon - who can relate?
🎯 And so AdVocab was born.
The site includes commonly used industry words and phrases, alongside definitions and brought to life with illustrations. AdVocab also has an open design toolkit so users can submit any new word they’ve been confused by in the past, and design their own illustrations to then share on social and ultimately, help grow the list of definitions.
🔗 Head to AdVocab: www.advocab.com
#Advertising #CreativeAdvertising #AdvertisingIndustry
00:00 // 01.07.24