Launching Britain's fastest growing sports brand

We were tasked to create a showstopping campaign that captured the essence of the Castore’s ‘Better Never Stops’ ethos and showcase the brands position within world-famous sporting events including Wimbledon Tennis, The Ashes, and the British Grand Prix at Silverstone. The result was Summer of Sport which focused in on the partnerships with legendary sporting teams and athletes, including the England Cricket teams, Oracle Red Bull Racing and three-times grand slam winner, Sir Andy Murray.