Reframing brand perceptions through innovation


There are approximately 32 million deaf children worldwide, and many struggle to learn to read. So, we worked with Huawei to develop StorySign, an app that uses the power of AI to help enrich story time for deaf children and their parents.

Graphic icons depicting a closed book, an open book with a phone scanning the text, and a phone with alphabets and a silhouette of a person.
Logo of StorySign app powered by Huawei AI featuring two open hands.

Many of the 32 million deaf children in the world struggle to read. 90% are born to hearing parents. They can’t hear their mother or father reading them a bedtime story, so they can’t match words with the concepts they represent.

We created StorySign to help change that. A free app which is now available in over 11 countries that uses the power of Huawei AI to open the world of books to deaf children.

We worked with world famous animation studio Aardman to develop Star, our leading character. The advanced animation process included rigging up actors in a motion-capture suit with high fidelity markers to record full body and facial performance.

An moodboard for StorySign, a global literacy platform for the deaf, featuring the smartphone app and images of children engaging with books.
  • 1.5 billion global reach
  • 1,000+ pieces of international coverage
  • 128+ million app film views


  • BAFTA -Nomination
  • Cannes Lions -Gold: Health & Wellness / Mobile
  • D&AD -Graphite Pencil: Digital Design / Platforms & Apps
  • One Show -Grand Prix: Intellectual Property / Digital Product
  • One Show -Best in Discipline
  • The Drum -Social Purpose Award
  • Campaign -Big Award
  • Campaigns for Good Health -Winner: Brand Led / Best Health Cause Campaign
  • London International -Grand LIA: Branded Entertainment / Branded IP