Digital transformation
Raising Profiles
When Coronavirus lockdowns hit, Big Issue vendors were unable to sell on the high streets and saw their livelihoods erased. So we recreated their sales model digitally on LinkedIn
Since Big Issue vendors could no longer see their customers on the high street, we needed a way to find them online.
By training Big Issue vendors to use LinkedIn, they could find people who worked at the businesses near their old pitches and reconnect with them to sell digital subscriptions to the magazine.
- +325% magazine subscriptions
- +400% magazines sold
- +300,000 vendor post views
- 112M impressions
Awards
- Cannes Lions -Grand Prix
- D&AD -Yellow Pencil