Transforming the way the world sees Dyslexia
Dyslexic Thinking
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We fundamentally changed the way the world views one of the most common forms of neurodiversity by shifting focus to the term “Dyslexic Thinking” - a phrase that highlights all the positive skills people with dyslexia possess.
Despite 1 in 5 people worldwide being affected by dyslexia, only 3% of the population view it positively.
We fundamentally changed the way the world views dyslexia by promoting “Dyslexic Thinking” as a term, showcasing all the positive skills people with dyslexia possess. We made** it **an official LinkedIn skill and it was added as a term on Dictionary.com, cementing its cultural relevancy.
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Awards
- Cannes Lions -Titanium
- Marketing Week -Brand Purpose
- Campaign Brand Leadership and Partnership Awards -Charity & Social
- The Drum -Social Media for Good, PR - Corporate Social Responsibility